Branding & Product Design
| Protective Sunwear |
Branding & Product Design | Protective Sunwear |
Salty Domes is an apparel line with comfortable fitting hats and protective sunscreen masks for the fishing community. They help fishers (and those alike) by using their masks and hats to protect from sun and heat. Their products make life a breeze with high quality features. Their why is simple: to provide protection for their consumers so they can keep the good times rolling outdoors safely.
Moodboard Development:
The moodboard for Salty Domes was crafted with a focus on encapsulating the adventurous spirit and rugged charm of the brand. Taking inspiration from the dynamic world of fishing and outdoor exploration, focusing on natures vibrant color palette with a retro feel.
The moodboard seamlessly blends a visual narrative that speaks to the heart of Salty Domes—a celebration of outdoor adventure, resilience, and the timeless allure
of the water.
Wordmark Development:
The creative challenge for Salty Domes was to create a unique wordmark that stood out and embodied the brand's core values of strength and protection. In order to do so I utilized a custom type approach.
Drawing inspiration from the resilience and interconnectedness of mangrove roots. These roots, known for their robustness and ability to thrive in challenging environments, serve as an abstract reference in the design, symbolizing the durability and dependability of
Salty Domes products.
The bold, clean lines of the typeface reflect a sense of security and trust, while subtle organic curves pay homage to the natural elements that inspire our brand. The result is a distinctive and powerful wordmark that not only stands out visually but also communicates the essence of Salty Domes' commitment to kickass, strong, protective gear for fishing enthusiasts.
